EXPLORATIONS
Thoughts on what’s next
A space for the thinking behind our work, what we’re learning, what we’re questioning, and what we’re discovering along the way.
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The Plan Comes Second
We start from a question we can’t stop asking, and only then work out the plan.
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What “Client-Centric” Actually Costs
Putting the client first sometimes means building what they need instead of what they asked for.

Why We Don’t Ship the Obvious Answer
The first idea is only the one that came to mind first, so we treat it as a starting point.

The Weight of “Yes, We Could”
Being able to build something isn’t a reason to build it, especially when someone trusts us with their health.

What We Mean by Simple
Simple is about how little a person has to think to use something correctly, not how clean it looks.
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